NZ Leads B2B Prospecting & Data Tool
A software demonstration showing search filters, company enrichment, and contact export tools for sales reps.
Project Overview & Core Mission
Product tour demonstrating how sales teams filter prospects by industry, revenue, and location to build outreach lists.
The Product Challenge
NZ Leads sells speed in B2B prospecting — search filters, company enrichment, and contact export tools for sales reps — but data tables and filter panels are notoriously hard to make cinematic. The page names the challenge outright: demonstrating search filters and data tables without looking like a dry spreadsheet. This 2:20 product tour also had to serve a specific audience: sales teams filtering prospects by industry, revenue, and location to build outreach lists. The video needed to make prospecting filters feel fast and exciting to sales development representatives who live in spreadsheets all day — which meant the demo couldn't just show the interface, it had to perform the workflow at the pace a top rep would run it.
The Production Approach
The production paces the video around a real prospecting scenario: finding decision makers, enriching contacts, and exporting to CRM. That scenario structure is the anti-spreadsheet strategy — instead of touring filter menus in isolation, the video follows one prospecting run from search to export, so each feature earns its screen time by moving the scenario forward. Industry, revenue, and location filters become the opening move of a sales play rather than checkboxes in a panel. The page describes the piece as a product tour demonstrating how sales teams build outreach lists, and the scenario pacing keeps the demonstration anchored to that outcome: a finished list ready for outreach, exported to the CRM, in 2:20.
Production Craft & Technical Execution Details
- Data table zoom-ins
- Highlight rings on export buttons
- Dynamic audio track synced to UI reveals
Client Outcome & Conversion Lift
Helped sales development representatives increase weekly prospect export efficiency by 3x.
A compelling product demo that highlights speed and simplicity in B2B lead hunting.
“Prospecting filters are complex to explain in text. The video showcases filtered search results in seconds.”
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